Behaviour Selection Discipline: What’s Important

In C-Suite leadership, the primary barrier to growth is not a lack of intent, but a lack of focus. Behaviour Selection Discipline is the technical process of filtering a multitude of feedback points into a maximum of three high-impact objectives.

For the CEO or executive, this discipline prevents “initiative fatigue” and ensures that the change process remains statistically measurable.

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Criteria for Selection

Drawing on the Stakeholder Centered Coaching framework, the selection of leadership behaviours must satisfy six technical pillars to ensure long-term ROI.


1. Personal Relevance and Intrinsic Commitment

Change cannot be purely external. If the objective does not align with the leader’s core values or professional aspirations, the “heart” is absent from the effort. Without this internal resonance, the rigorous discipline required for 12 months of behavioural change is unlikely to be sustained.

2. Stakeholder Impact

The chosen behaviour must move the needle for the organisation. Leaders must assess which changes will yield the highest positive impact on their team’s performance and organisational culture. This ensures that the leader’s growth is synonymous with the organisation’s progress.

3. Feasibility and Resource Allocation

Selection must be realistic. C-Suite leaders operate under extreme time and cognitive constraints. The behaviour must be actionable within the leader’s current scope of resources and support. Over-ambitious goal-setting is a frequent cause of process abandonment.

4. Stakeholder Validation

Selection is not a vacuum-sealed process. By engaging stakeholders in identifying these behaviours, the leader gains objective insight into which changes are truly critical to collective success. This collaborative approach builds early-stage buy-in for the upcoming feedforward cycles.

5. Strategic Alignment

Every chosen behaviour must serve as a bridge to the leader’s overarching strategic objectives. If a behavioural change does not enhance the leader’s ability to execute the organisation’s mission, it is secondary and should be discarded during this phase.

6. Transformative Potential

The discipline requires looking for “Levers of Growth.” Leaders should prioritise behaviours that, when improved, create a cascading positive effect across multiple areas of their leadership style.


The “Rule of Three”

In MGSCC, we strictly enforce a limit of 1–3 behaviours. This is a matter of cognitive load management. For stakeholders to notice and validate change, the signal must be stronger than the noise. A narrow focus ensures that the “signal” of the leader’s effort is clear, observable, and measurable in subsequent surveys.


Summary of Discipline

Selection is not about fixing a flaw; it is about choosing a strategic advantage. By applying these six factors, a leader ensures that their development effort is meaningful, achievable, and—most importantly—permanent.


Your Next Step

Behaviour Selection is what separates high-intent leaders from high-impact leaders. If you are ready to filter your feedback into a strategic action plan, let’s begin with a selection audit.

Behaviour selection discipline
Behaviour Selection

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Next article: Engaging The System

Full Index: Marshall Goldsmith Coaching


FAQ – Behaviour Selection

Q: What if I have ten things I need to work on?

A: Acknowledge the ten, but select the top one to three. Attempting to change ten behaviours simultaneously results in zero measurable improvement. We prioritise for impact.

Q: Can I change my behaviours mid-process

A: Consistency is the bedrock of measurement. Changing focus mid-cycle resets the stakeholder’s observation window and invalidates previous data.

Q: How do I handle feedback that contradicts my personal values?

A: If a requested change does not resonate with your values (Personal Relevance), it should not be a primary goal. However, it should be addressed through transparent communication with stakeholders.

Q: What is the most common mistake in selection?

A: Choosing “vague” behaviours. We move from “being a better leader” to specific, observable actions, such as “practising active listening in executive committee meetings.”


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